December 12, 2017

Responsive design and why you need it

Is your website responsive? Does it format for any device? The vast majority of website owners will say no and there is a good reason for that. In the last two, maybe three years the emphasis on mobile devices has greatly increased. We looked at the stats from ten of our client websites and a staggering 65% of views in November were on mobile devices, smartphones, tablets and we even had a view from a car!

You may be asking yourself, does it matter what device a potential customer looks at your website on? Well, actually it does. For example, if a customer visits your website while mobile and they see a desktop version which is not optimised correctly, there is more than 40% chance that the user will continue to search for what they are looking for elsewhere.

Making your website responsive is a vital part of marketing your brand nowadays. Giving the user a pleasurable experience will put you on the front step in a quest for a sale or enquiry. From looking at the data from our clients’ website, we have been able to see trends in what devices are used by set demographics. When approaching a new website project, we use all that data to ensure that what is developed is going to work for your business moving forward.

Contact us today to discuss your needs and how Hype can increase traffic to your website through responsive website design.